This spring, Svyatoy Istochnik, the leading brand in the Russian bottled water market, introduced a novel flavoured water to the Russian market in aluminium cans.

Supported by the world’s leading can manufacturer, Ball Corporation, it comes in a Sleek® 33-centiliter aluminium format, delivering a boost of modern freshness to Russian consumers.

Inline with recent trends, the carbonated drink is free from sugar and its substitutes, so is ideal for health-conscious consumers who care about calories. With its refreshing taste, the water will be a welcome thirst quencher at this year’s music festivals and other outdoor events. Easy to open, use and recycle, aluminium cans cool down quickly and are shatterproof. Lightweight and convenient, cans fit easily into a sports rucksack or handbag – making them ideal for on-the-go consumption too.

The strategic vision of Svyatoy Istochnik is to build the habit of drinking water, particularly among young people. Their new flavoured water has sparkling tastes of raspberry and lemon with mint, and provides an alternative to sweetened beverages.

“As a leader in the bottled water market, we naturally set the trends and are building the habit of consuming sugar-free drinks. Our refreshing new Svyatoy Istochnik carbonated water is a truly unique solution that allows consumers not only to enjoy the drink, but its benefits. We are growing and developing along with our audience, and we strive to surprise them and make them happy by offering various wholesome innovations,” said Tatiana Syrtseva, Marketing Director for IDS Borjomi Russia, Svyatoy Istochnik’s parent company.

Irina Dolyanovskaya, Business Development and Sales Manager Russia at Ball, adds: “The fact that Svyatoy Istochnik has chosen the can for the water category is an important sign. We see great potential in this segment and are pleased to be working with such a pioneering brand. The can format is ideal for portion control, and because it is suited for all beverages, we are seeing more and more brands making this strategic packaging shift.”