By joining the ASI, Rexam has 'bought in' to the need for a global and agreed sustainability standard, the idea behind which is to 'build credibility and confidence in aluminium as a sustainable material against a background where, increasingly, customers and consumers want to know more about the provenance of what they are buying'

According to Rexam, the standard 'will provide clearer oversight of where the aluminium comes from and the sustainability of the production and transformation process.'

John Revess, Rexam's director of Group Sustainability, said: “Aluminium is one of the most sustainable materials available, with 75% of aluminium ever produced still in use today. Its light weight, high barrier properties and infinite recyclability make it ideal for beverage cans. Creating a sustainability standard for aluminium will demonstrate how the industry is addressing material stewardship and ensuring an ethical supply chain.”