The camp will be held from July 24 to 26 in Andong, North Kyongsang Province, near Novelis' Yeongju plant. The company aims to extend its sustainable business philosophy to local communities and raise awareness of aluminium recycling and the environmental benefits of recycling among children.

The Greenbiz Camp is co-sponsored by Junior Achievement Korea, a global youth educational group, and will host 52 children to explore aspects of sustainability. The three-day camp will teach the importance of recycling and provide eco-friendly experiences including making a solar-powered car. Campers will visit the Novelis Yeongju Recycling Center, Asia’s largest aluminium recycling facility.

Shashi Maudgal, president of Novelis Asia, said that the company's business growth was built on a foundation encompassing economic, environmental and social needs.

Maudgal and other campers and attendees, including An HyoJong, deputy mayor of Yeongju City, HongSoon Park, Novelis Yeongju's plant manager, and Yuh MoonHwan, Junior Achievement Korea's chief operating officer, will sign a recycling pledge to commit to recycling at least once a day for the sake of the environment.

Novelis announced a new set of sustainability targets in 2011, including an aggressive goal that 80% of its aluminium inputs will be comprised of recycled content by the year 2020.