The announcement comes after a 90-day consultation with the 319 employees at Bridgnorth.

“Despite significant effort by the Bridgnorth team, unfortunately a viable alternative to closure did not emerge for most of the operation,” said Tadeu Nardocci, president of Novelis Europe and senior vice-president of Novelis Inc.

It is possible that part of the packaging operation at Bridgnorth may be sold as a going concern. Novelis is in discussions with potential buyers for the printed confectionery packaging business on the site.

The closure and subsequent consolidation of the business into other plants in Novelis’ European system aims to improve the competitiveness of the company's overall foil and packaging production system in response to over-capacity in the European foil market and increasing competition from manufacturers in low-cost countries.