The company's focus on beverage can recycling saved more than 76 trillion BTUs of energy in the last year - the equivalent of 13M barrels of oil.

These savings avoided the emission of 5Mt of greenhouse gases - equal to taking more than 900000 cars off the road for a year.

In 2009, Novelis recycled more than 500kt of aluminium cans. By using recycled cans to produce the aluminium needed to make new beverage cans, the company eliminated 95% of the energy required to produce primary aluminium from mining and smelting.

Used beverage cans are an excellent source of aluminum because they can be recycled and returned to the store shelf as new cans in 60 days.

The USA is the world’s largest consumer of beverages packaged in cans, yet it recycles barely half of these cans - a lower recycling rate than many other developed countries.

Phillip Martens, Novelis CEO, said: “Each can tossed into the recycling bin instead of the trash bin saves enough energy to power the average TV for three hours.”