Novelis has renewed its partnership with Norwegian beverage can recycler Infinitum
The long-term agreement reinforces their shared commitment to recycle all aluminium beverage cans used in Norway.
Each year, tons of aluminium are sent from Infinitum’s facilities in Norway to Novelis’ recycling plant in Latchford, UK, where the material is processed into new beverage cans.
This direct loop illustrates a functioning circular economy.
Alexandre Gellert, Vice President of Metal Procurement for Novelis in Europe, said the partnership demonstrates how circular systems can work at scale.
"By securing a stable stream of post-consumer aluminium and integrating it into Novelis’ recycling and rolling system, we increase recycled content and reduce CO2e emissions in line with our Vision 3x30."
Kjell Olav A. Maldum, CEO of Infinitum, said: “We have full transparency on volumes, quality and lead times, which allows us to run a stable, cost-efficient system and deliver predictable, low carbon outcomes.”
Recycling requires up to 95% less energy than primary production and therefore generates correspondingly lower CO2 emissions.
The renewed agreement provides long-term stability and creates opportunities to further improve logistics and reduce environmental impact.
