The IAI said it had developed the site to demonstrate the economic, social and environmental benefits and the future potential of aluminium recycling.

The website features interactive content, based on the IAI's long-running ‘mass flow’research and extensive statistical database, as well as recycling success stories from around the world

The site also provides data on recycling rates and energy and emissions savings; measures that are central to the aluminium industry’s sustainability strategy of reducing the environmental impact of its facilities, increasing the use of aluminium in energy saving applications and maximising the recycling of products at the end of their useful life.

The site is at