Hydro has won the “Material innovation of the year” and “Sustainability project of the year” categories at the annual design and architecture awards.
The awards were given to Hydro CIRCAL 100R, based on Hydro’s recycling projects where international designers created objects made with 100% post-consumer aluminium.
The ceremony took place at the Dezeen Awards in London, UK.
“Following the Elle Decoration International Design Award for best Sustainable Achievement, which we received earlier this year, this is another huge recognition from the design and architecture industry that recycled aluminium can be part of the solution for the future,” said Asle Forsbak, Marketing and Communication Director at Hydro Extrusions and project lead for the 100R and R100 projects.
The 100R and R100 projects are part of Hydro’s Milan series, with highly successful exhibitions at Milan Design Week in 2024 and 2025.
A key element has been the collaboration with international product designers who have designed unique objects with aluminium extrusions.
With an open design brief from Hydro, the designers could express their own philosophy, which resulted in 12 different interior design objects.
Designer and Art Director, Lars Beller Fjetland, orchestrated the projects, developed the strategy together with Hydro, selected the designers, and carried out simultaneous product developments together with Hydro’s engineers.
Hydro CIRCAL 100R has a carbon footprint of below 0.5 kilo CO2e per kilo aluminium, which is 97% lower than the world average.
The near-zero carbon footprint is achieved by recycling 100% post-consumer aluminium scrap, which means the starting point for creating the material comes with a carbon footprint of zero.
The remaining carbon footprint comes from the processing, melting and casting of the post-consumer scrap.
