Exeter City Football Club (ECFC) and Exeter City Council’s innovative recycling scheme, Cans4City, has has announced it has reached a major milestone.

The scheme, which encourages Exeter football fans to recycle used drink cans whilst also raising money for charity, has announced that it has raised more than £10,000 with all funds raised going towards projects and initiatives run both by the football club and its partner charity Exeter City Community Trust (ECCT).

Over the years, the Cans4City team has collected more than 12.5 tonnes of aluminium packaging – equivalent to 700,000 cans – which has helped fund donations towards a football kit for refugee team Exeter United, a mental health awareness programme for the ECFC Academy, purchasing a defibrillator for Cliff Hill training ground, as well as a number of improvements to St James Park and its Memorial Garden, and much more.

Working in conjunction with the council’s waste management department, Cans4City now runs upwards of 20 aluminium recycling points in Exeter and throughout Devon, including many on ECFC’s grounds, and has recruited over 100 volunteers.  It also raises money by partnering with community litter picks and beach cleans across Devon and Cornwall. 

Justin Quick, Chief Operating Officer at Exeter City Football Club, said: “As a trust-run club, every pound counts and thanks to Cans4City, every can recycled goes towards funding improvements to the club’s facilities or to supporting local community groups and projects. Our next target is to hit 1 million recycled cans and we’d love everyone to get involved – whether it’s one can or 500 – each really will help to make a difference.”

Chris Latham-Warde, Programme Manager for Every Can Counts, said: “Cans4City is an award-winning example of a start-up project working in partnership with its local council to deliver real benefits to not only the local community, but the environment too. We hope other organisations around the country can get inspired by what Cans4City has achieved since its launch and follow in the footsteps of this great initiative.”