Ball has partnered with Carlsberg Srbija Group to create an exclusive premium can design for Tuborg’s Christmas beer, just in time for the festive holiday.

Designed in collaboration with Ball’s experts, the creative design reflects the dark lager’s caramel notes and festive mood by incorporating the famous Tuborg logo alongside Christmas trees, reindeers and snow. Showcasing Ball’s innovative Eyeris® High Definition printing technique, this eye-catching design ensures stand out amongst competitors at this crucial sales period and promises high seasonal purchase intent.

The Eyeris® High Definition technology is the most popular technique used to premiumise a can’s design. The HD process produces images with a depth of detail, while also highlighting richer and more natural colours.

Designed and produced in Ball’s packaging facility in Serbia, the cans will use the 50-centiliter standard format and techniques, a format that has grown in share in recent years.

Ana Mira Milinkovic, Procurement Supply Manager at Carlsberg Srbija Group, comments: “We knew we wanted to use aluminium for our packaging as the cans not only allow us to build strong numeric distribution quickly, but are also infinitely recyclable with no loss of quality, irrespective of the colour or design of our branding on them. Ball’s innovation and passion has helped us create a really exciting and eye-catching design to help give us cut through during this competitive time.”

The cans are available to purchase now in Serbia, Montenegro, Bosnia and Herzegovina.