Ball will make a strong appearance at this year’s Brau Beviale in Nuremberg, Germany.

With Brau taking place from 8th – 10th November, Ball will use the trade fair to showcase its full product range and latest solutions through its brand new, dynamic stand, featuring high-tech interactive product displays [Hall 4A, Stand 115]. The stand will feature innovations such as Strawster, aluminium bottles and resealable ends, and will have a strong focus on design, highlighting the special effects and variable printing techniques that make cans stand out on the shelf.

Ball’s extended range of can sizes, finishes and ends, means the company offers unparalleled choice and opportunity for its beverage customers in Europe, from the traditional 330ml can through Slim and Sleek® formats, to King size and innovative aluminium bottles. Visitors to the stand will be shown that packaging is the most important interface between the brand and its consumer. Ball’s infinitely recyclable beverage cans are available in a full range of heights, diameters and are lightweight and portable, whilst being durable.

Commenting on Ball’s presence at Brau 2016, Colin Gillis, President for Ball Beverage Packaging Europe, says, “All good relationships are founded on trust and collaboration, and this is no exception when it comes to Ball forming and strengthening partnerships with its customers. Brau provides the ideal opportunity for us to meet with our customers face-to-face, to listen and better understand their requirements, whilst updating and informing them on how we can continue to support their individual business and brand aspirations. With the acquisition of Rexam, Ball Beverage Packaging Europe now has unrivalled scale and competencies, combined with a culture of innovation, operational excellence and dedication to our customers.”

The Ball stand will incorporate digital and interactive elements for exploration of the entire beverage can, bottle and ends range. Best-in-market commercial brand examples will be displayed to demonstrate that the can is a winning pack for all beverages. Ball’s European Graphics & Design Centre capabilities will also be showcased through an interactive experience, lead by experts on stand.