The website highlights the advantages of the use of aluminium in packaging and was developed to demonstrate the economic, social and environmental benefits of aluminium packaging solutions.

Launched at the Arabal Conference being held in Muscat, Oman the website features interactive content based on the IAI’s lifecycle research and examples of aluminium packaging applications.

It also provides credible and accurate life cycle data, which underpins the industry’s sustainability strategy of reducing the environmental impact of its facilities, increasing the use of aluminium in energy-saving applications and maximising the recycling of products at the end of their useful life.

The recycling website follows on from the success of the IAI’s recent green building, transport and recycling websites, which have proved popular with architects, car manufacturers, policymakers and academics

The web address is http://packaging.world-aluminium.org