Alupro, the aluminium packaging recycling organisation, has unveiled its brand-new Recycle Aluminium website, to educate consumers about the infinitely recyclable benefits of aluminium packaging. Working to fulfil the industry’s obligation to meet recycling targets, the site is an educational hub, featuring the latest data, how-to guides, blog posts, videos, fact sheets and more.

In the UK alone, more than 12 billion items of aluminium packaging are sold every year – from beverage cans and foil trays, to cooking foil, aerosol containers, caps and closures. Harnessing the circular properties of aluminium, Alupro aims to educate consumers about the benefits of recycling.

However, while 56% of the UK’s aluminium was recycled in 2019, we still have a way to go to achieve our target of 100%. Education and information is key to further improving recycling rates and the new website aims to inspire, inform and encourage national behavioural change.

Rick Hindley, executive director at Alupro, commented: “Last year, more aluminium packaging was collected for reprocessing than ever before. At Alupro, we are striving to achieve our vision of a recycling rate close to 100%, with information and education playing a pivotal role. Our new website will not only provide valuable information to consumers, but also encourage households to make better and more informed decisions when it comes to disposing of their valuable aluminium packaging.

“With a whole host of useful advice articles, blogs, videos and fact sheets, each explaining how, when and why we should recycle, we hope it will prove a valuable resource.”

Consumers are encouraged to view the new website here -