Aluminium Duffel announce the launch of its new logo and the commissioning of their new milling installation.
New Milling Installation
Aluminium Duffel the start-up of their new milling installation, an investment worth €26 million. The milling installation has a capacity of no less than 400,000 tonnes of aluminium per year.
A milling installation provides the top and bottom of an aluminium rolling block with a cleaner surface by removing or milling a layer. This is necessary to continue the rolling process. Until now, an amount of the slabs were milled in the former sister company in Koblenz.
"Our widest slabs, which are essential for our customers in the automotive sector, are now milled in-house, which gives us more independence. Thanks to the high-tech properties of the installation, we can make the milling process more sustainable, an important step towards our environmental goals. In short, in this way we continue to invest in a sustainable future for our company, for our people and for our environment," says Koen Libbrecht, General Manager at Aluminium Duffel.
Aluminium Duffel started the construction of a new 2500m² production hall in December 2022. Subsequently, the construction of the milling installation was started, which took about a year.
On the 25th of September at 9.15 am the first slab was milled on the milling installation in the presence of Duffel’s major Sofie Joosen, Bart Steukers (CEO Agoria), Paul Voss (European Aluminium Association), and the entire management team, project staff and press representatives.
Mind over metal
The new logo, which is shaped into a heraldic shield, aims to reflect the company's core values: Change & Courage, People & Power, and Excellence & Teamwork.
Aluminium Duffel also introduced a new baseline: "mind over metal". This phrase embodies the spirit of the organisation. It means we do more than just produce metal, we make metal with a purpose behind it.
"The new brand identity and logo are a promise to our customers and stakeholders and a tribute to our strong team. Every employee is a hero who contributes to our success and future every day. In recent years, we have experienced several acquisitions and defied the energy crisis. Thanks to our team, we got through this period well. There is no better way to honour this than with a strong symbol," says Koen Libbrecht, General Manager at Aluminium Duffel.