UC RUSAL reaffirms its environmental credentials with launch of new low carbon aluminium brand ALLOW.
The company is delighted to announce the launch of its bespoke new low carbon aluminium brand, ALLOW, which features a significantly lower carbon footprint – specific volume of greenhouse gas emissions – as compared to the industry average.
As demand amongst consumers grows for more sustainable and environmentally friendly aluminium, RUSAL has seized on the opportunity to utilise its unique access to clean, renewable hydro power to provide a product with a much reduced carbon footprint. ALLOW’s carbon footprint is lower than 4t CO2/t Al, while the world average is currently approximately 12t CO2/t Al (scope 1 and 2 at the smelter). All ALLOW branded metal produced by RUSAL will be independently verified so as to provide credible quality assurance for our customers.
To mark the official launch of the ALLOW brand, customers and representatives from across the aluminium sector were invited to a much anticipated event in London, held during LME Week.
Since its foundation, RUSAL has invested significantly into reducing its environmental footprint by modernising its facilities and developing new technologies. In 2016, its total expenditure on implementing environmental actions totalled USD119.9 million.
ALLOW marks a continuation of the Company’s industry leading strategy of improving the sustainability of its products and becoming a leading low carbon aluminium producer. Since 1990, RUSAL has decreased its GHG emission per tonne of aluminium produced by more than 57% and aims to be even more ambitious in the future.
Vladislav Soloviev, CEO of RUSAL, commented: “The launch of our new low carbon aluminium brand, ALLOW, represents a watershed moment for RUSAL in terms of sales strategy development and work with our customers. We know that consumers are increasingly demanding ever greater detail about the provenance of the products they purchase and their associated carbon footprint. ALLOW will provide consumers and manufacturers alike with confidence that the aluminium used in their products has one of the lowest carbon footprints in the industry.”