David Zheng - recently appointed as the new Sales Manager for the Asia Pacific market - will oversee the growth and development of the region and, along with his team, will support initiatives that help in expanding the footprint of Alba’s product in Asia.

Mr Zheng will be based at Alba’s office in Hong Kong, and will be reporting directly to Chief Marketing Officer, Jean Baptiste Lucas.

Alba’s Chief Executive, Laurent Schmitt said: “The emerging markets of Asia present a growth opportunity for the company, and the opening of our new office in Hong Kong is a key step towards consolidating our presence in this key marketing territory.”