The Impact extruded aluminium bottle is initially being launched on the growing African market, which is set to double in size over the next 10 years.
It is no surprise that Aluminum bottles are in growing demand, as they're perceived as a premium form of metal packaging. Product benefits also include creative design options using to eight colours, including gold/silver, UV/ fluorescent, transparent/opaque, plus three options of over varnish: Gloss, semi-matte & matte.
The Impact Bottle is 100% recyclable and offers advantages for manufacturer and consumer alike: It is light, cannot shutter, chills fast and feels cool. An air cushion absorbs the pressure of carbonation and so reduces the risk of fizzing. The slender bottle serves as a brand ambassador at point of sale or at high-profile events and premium hotspots.
“Our Impact Bottles have a premium appeal,” says Adriana Escobar, product manager at Ball. “In addition they are absolutely lightproof and act as a shield for sensitive beverages, protecting the quality of the product perfectly and hence allowing the consumer to indulge in a thorough brand experience.”
Building on its African, Brazilian and European roots, Skol will use the Impact Bottle primarily as packaging for special occasions or limited offers.