The Emirates Environmental Group (EEG) has announced the completion of the 28th cycle of the national campaign known as the ‘Can Collection Drive’. The EEG managed to collect 13,988 kg of aluminium cans.

The campaign was held on the 9th November and took place across the entire Emirates. It is part of its ongoing commitment to promoting sustainable practices amongst the different sectors of the society in the UAE.

Under the theme "With a 'Can do' attitude, the future is in our hands", the programme aims to raise awareness about the importance of segregating waste at source and the value of recycling aluminium cans and to be able to engage businesses and the community at large to adopt sustainable habits.

The EEG collected 13,988 kg of aluminium cans, marking the highest quantity gathered on a single day since the programme’s inception. The collection has resulted in the mitigation of 210 MT CO2e, saving 340 m³ of landfill space, and conserving 3,183 million BTU of energy.

Each ton of aluminium recycled saves up to 95% of the energy required to produce new cans. With the conclusion of the drive EEG has managed to collect a total of 29,453 kg since the beginning of the year and achieving 92.6% of the 2024 target of collecting 31,800 kg.

EEG co-founder and Chairperson, Habiba Al Mar’ashi said: “This initiative aligns with global sustainability goals and builds on the momentum generated at COP28. In light of the urgency to address climate change and promote environmental stewardship, this campaign seeks to educate the community on the importance of recycling beverage cans, which can be recycled indefinitely. Through this collection drive, we are working to raise awareness, enhance community participation, and contribute significantly to the circular economy. To close the recycling loop, we must work as one – individuals, communities, and industries”.

She added: “Research shows that aluminium industry is projecting a significant increase in Aluminium Can production; therefore, transforming our recycling practices has never been more critical. The impact of the “Can Collection Campaign” will lead to significant reduction of greenhouse gas emissions annually. Thus, we need to collectively succeed in recycling a much higher percentage of Aluminium Cans produced in the UAE to help achieve the Net-Zero by 2050. Each beverage can that ends up in a landfill represents a missed opportunity for sustainability".

"This drive is not just about recycling; it is about setting a precedent for future generations," Mrs. Habiba continued. "By taking action today, we contribute to a more resilient ecosystem and demonstrate our commitment to environmental conservation. We are thrilled with the outcome of this Can Collection Drive. The dedication shown by community members demonstrates a powerful commitment to environmental stewardship. Each Aluminium Can that is being recycled is actually helping preserve our resources and foster a culture of sustainability within our society."