Steffen Zendler

Heavy Industry Strategy & Marketing Manager EMEA, Rockwell Automation

Digital Transformation in Action: Aluminium Customer Use Case

Digital Transformation in Acton for the Aluminium industry
Regardless of size or scale, the day-to-day challenges faced by heavy industries share commonalities – maintaining productivity, quality, low cost, and a skilled workforce, just to name a few. Embracing digital transformation can reshape operations allowing for more agility and responsiveness.
A solid operational foundation and applying smart strategies can prepare organisations in the Aluminium sector for better adoption, future integration and ultimately growth.

Speaker Biography

Steffen Zendler executes the growth & performance strategy, building account relationships & expanding the Rockwell Automation portfolio in Europe, Middle East and Africa. Steffen holds a Diploma in Engineering/Mechatronics, has 19 years’ experience, 6 with Rockwell Automation. Previously, he worked at global OEMs in international sales positions, mainly in Heavy Industry.