This new material will enable customers to produce infinitely-recyclable products with a lower carbon footprint.

The first product in the evercycle portfolio is designed for aluminium food containers. This product is certified by SCS Global Services to contain 100% recycled aluminium, made up of 90% post-consumer content and 10% customer manufacturing scrap – the only material of its kind in the market.

Commercially available now in North America, evercycle is expected to become available globally as demand grows.

"The launch of evercycle marks an important next step in our long-term commitment to sustainable aluminum product innovation," said Phil Martens, Novelis President and Chief Executive Officer. "Our evercycle aluminium appeals to customers who want to demonstrate their dedication to sustainability and attract the growing numbers of environmentally conscious consumers."

For more information about Novelis evercycle™ visit