With an investment of approximately €15 million, it will increase the plant’s finishing capacity for beverage can sheet.

“This investment reflects the solid growth of the aluminium beverage can market in Europe, which has resulted in significantly increased can sheet sales,” said Pierre Labat, vice president and general manager, Can for Novelis Europe. “As part of its growth strategy, Novelis Europe is continuously investing to strengthen its market leadership by increasing can sheet production and used beverage can recycling capacity to meet our customers’ requirements.”

Alunorf is the world’s largest aluminium rolling mill, casting sheet ingots and rolling semi-finished products for a wide range of applications. It is an essential part of Novelis’ operations network and is key to serving the European can sheet market. The plant also recycles beverage can process scrap.

Beverage companies across Europe are increasingly switching to aluminium packaging due to its ease of transport, enhanced ability to preserve products and recyclability. At the same time, economic growth is also fueling increased consumption of canned beverages in Europe.

While Novelis is expanding its can sheet production capacity, it is also investing to expand its used can recycling efforts in Europe. The company recently upgraded its recycling facility in Latchford, UK, resulting in an increased capacity of over 60,000 tonnes, and in mid-2014, it will commission the world’s largest aluminium recycling centre in Nachterstedt, Germany, with a total capacity of approximately 400,000 tonnes. These investments are part of the company’s global strategy to raise the recycled content of its products to 80% by 2020.