The oldest brewery in Estonia has released a new range of their Dynami:t energy drinks in vibrant coloured cans from CANPACK using speciality inks that create superior shelf appeal.
The newly crafted collection of energy drinks comes in four unique flavour variants enticingly named Nocturnal Light, Magic Tingle, Cool Vibe and Night Shadow. Combinations such as lime and passion fruit or apple and mint appeal to consumer trends for more sophisticated choices, while the inclusion of variants with low sugar and functional ingredients respond to increasing demand for healthier options.
Building on nearly two decades of fruitful co-operation, the 33cl cans for this Dynami:t range were produced in CANPACK’s Finland plant using NEON and SUPERBRIGHT special effects.
The NEON effect uses phosphorescent ink that makes the cans pop with playfulness as they glow in the dark! This sends a fun-loving vibe and a youthful, confident feel that is ideal for the target market of these beverages. The addition of SUPERBRIGHT effect further helps in making the cans leap off the shelf. The super-saturated inks create colours that fizz with highly charged energy while the whites gleam brighter than any other white. Such eye-catching impact plays a vital role in an increasingly crowded energy drinks sector.
Praising the results, Jörgen Kippel, Product Manager at A. Le Coq comments: “The cans themselves are effectively a ‘shop window’ for the beverages they contain. The use of special-effect inks was a great choice that really enhances their shelf appeal. It opens
a wider range of possibilities for amplifying the attractiveness of the products and how consumers relate to our brand”
As Lars Stenback, Sales Manager at CANPACK Finland puts it: “We take pride in offering a wide variety of printing techniques to create whatever feeling a brand wants to convey to its customers. For this project, our NEON and SUPERBRIGHT effects perfectly catch the enticing flavours and explosive energy boost of new Dynami:t drinks.”