Following on from the success of the first #AluminiumDay last year, aluminium fenestration products manufacturer Senior Architectural Systems is once again inviting the industry to take part in its dedicated social media event on Friday March 13th – and this year, the theme is all about sustainability.

Throughout the day on the 13th March, Senior’s social media channels will celebrate the versatility of aluminium and the unique benefits it can bring to the construction market and beyond. This year, Senior will be championing the sustainability of aluminium by sharing a variety of facts, case studies and technical information about this marvellous material which can be endlessly recycled without any detriment to its quality or performance.

As well as looking at some of the most innovative and environmentally-conscious aluminium products that are available, including Senior’s own energy-efficient PURe® range of aluminium windows and doors, there will also be a chance to find out more about different uses of recycled aluminium and discover some of the latest low-carbon manufacturing techniques that have been developed. Contributions from companies and individuals are welcome and you can join in the conversation by simply posting using the #AluminiumDay hashtag.

In the run up to event on the Friday 13th March, and in keeping with promoting how aluminium can improve sustainability and reduce waste, Senior will be running a competition to win 50 re-useable aluminium water bottles. More information on how to enter the competition will be available on Senior’s website and social media channels.

Senior’s marketing manager Jonny Greenstreet commented: “We’re really excited to host our second #AluminiumDay event and to once more help raise awareness of the many different uses and benefits of this wonderfully versatile material. As we proved last year, there’s more to aluminium than meets the eye and it terms of sustainability, it is hard to beat. With so many discussions currently taking place about how we can protect the Earth’s resources and reduce waste, aluminium has an important part to play and we’re looking forward to opening up the conversation on the 13th March.”

Look out for the dedicated Aluminium Day content on Friday 13th across Senior’s Twitter, LinkedIn, Facebook and Instagram and join the conversation using the #AluminiumDay hashtag.