This growth is attributed to a number of factors including the convenience offered to consumers as well as to wine makers and fillers.
An end-consumer survey by IPSOS* in five major European markets (France, Germany, Italy, Spain and UK) and the USA, demonstrates that the majority of consumers prefer an aluminium closure over other closure options for its convenience. Whether for opening, re- closing or avoiding wine spoilage due to cork taint aluminium closures scored top.
More details about consumer preferences and the market growth of aluminium closures are summarised in an attractive brochure titled “A good choice!” which can be downloaded from www.aluminium-closures.org.
*IPSOS is the world’s third largest market research company with more than 80 offices around the globe.
