Gerd Götz, Director-General of the European Aluminium Association (EAA), attributes the fair’s success to the innovative power of the material in its key end-use markets.

“Above all, innovation translates into rising demand”, says Götz. “EAA estimates show that demand in Europe is expected to almost double by 2050, which is a product of our industry’s long-standing commitment to innovation. Actors across the entire supply chain are proactively seeking new synergies that lead to new and better designed products for the consumer and in doing so, are helping us to make aluminium the material of choice to complement societal change and development.”

Closely linked with the fair was the ceremony of the European Aluminium Awards 2014, a hallmark of the industry’s continuous efforts to improve both processes and products to the benefit of European consumers.

“The European Aluminium Awards are a fantastic way to illustrate the innovative use of aluminium. I would like to warmly congratulate all the winners of this year’s Awards, who have demonstrated through their creativity and ingenuity the potential for new and exciting applications of aluminium in key end-use markets such as transport and lifestyle” added Mr Götz.

For more information, please see the European Aluminium Awards website.