Jerome Lucaes
Marketing Director, Sustainability

Greener Aluminium in the Net-Zero World - What Does it Take?

En+ Group and RUSAL are firmly committed to greener aluminium and to becoming net-zero by 2050. Jerome Lucaes, Marketing Director, Sustainability, at RUSAL (En+ Group), the world’s largest producer of low-carbon aluminium and independent hydropower, will share an insider’s view on the evolution of ‘greener’ aluminium concept.

This presentation will dive into the role of decarbonisation of electricity and fuel switching, the outlook for the role of R&D, particularly the breakthrough inert anode technology that will eliminate greenhouse gas emissions from smelting, carbon pricing and regulation mechanisms, as well as changes observed in buyers’ attitudes. All these aspects are essential to the journey toward net zero future of the aluminium industry.

Recent months have seen major changes in the aluminium sector. There is a new paradigm and it includes commitments to zero carbon, low-carbon aluminium emerging as a distinct market category, and the market starting to differentiate the value of aluminium based on its carbon content.

And, as market requirements expand beyond carbon footprint, with a broadening range of environmental, social, and governance (ESG) aspects, RUSAL continues to advocate for the decarbonization of the entire value chain and for transparent disclosures of ‘green’ aluminium credentials that include carbon footprint, energy sources, Aluminium Stewardship Initiative (ASI) certification, among others.


Jerome Lucaes is Marketing Director, Sustainability, at RUSAL. His main responsibilities involve working with customers and stakeholders to accelerate the industry’s transition to a zero carbon. Jerome has 22 years of international business experience in sales, marketing, business development, innovation, and general management. He spent his last 15 years in the aluminium industry (both downstream and upstream sectors, previously with Rio Tinto Alcan). Jerome was also a co-founder and forefront leader of the early development of the Aluminium Stewardship Initiative. Jerome holds an engineering master degree from the French Ecole Nationale des Ponts et Chaussées and a MBA from Paris.