Zahra Awan, Editorial assistant at Aluminium International Today, was invited to speak with Donna Peterson, CEO, World Innovators, INC.

True or False? When it comes to marketing, industrial brands only need to describe their products or service. They don’t have to think about building relationships.

In the episode of the B2B Marketing Excellence Podcast, we discuss why building relationships is vital to the growth of industrial brands.

Click the links below to listen to the podcast:

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